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The President’s medical advisor
and literature around the world
explore the legacy of the enigmatic Maya
It will inspire a way of being that brings joy and harmony to every aspect of our lives
ZAG : The #1 Strategy of High-Performance Brands French Revolution The President’s medical advisor"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
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