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If you think thats the stupidest thing youve ever heard, you can take it up with Sir Ronald Fisher, who actually made this argument with apparent sincerity in a 1957 letter to the British Medical Journal

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Story highlights The UK now requires cigarette packs to be stripped of brightly colored branding Public reportedly associates Pantone 448C with "dirty," "tar" and "death," market researchers say Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes