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Young people exposed to an e-cigarette advertisement are more likely to use an e-cigarette/vape product than young people who are not exposed

Bottom line: we continue to see signs that PM USA is achieving a better balance between leveraging Marlboro for profitable growth and maintaining strong brand equity

There is over half a century of research showing that when you increase prices of cigarettes you decrease rates of use, said Giridhar Mallya, who led the citys analysis

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